A few years back, we wrote about Tesco’s addition of live egg-laying chickens at the checkout counter. We’re still not sure if backyard chickens are here to stay. After all, why trouble yourself with chicken feed, chicken coops and lotsa chicken poop when abundant and bountiful farmers markets are selling superior eggs for a little bit of cash? Chickens aside, It is true, however, that consumers are redefining quality every day in ways previously unimaginable.
Markers of quality, like fresh and local, evoke an image and elicit an expectation of authenticity. In today’s marketplace, it’s no longer enough to merely sell items; forward-thinking retailers must also create, manage and sell authentic experiences if they hope to differentiate their stores in a way that has significant relevance with consumers. Now, we see retailer Schnuks getting in on the uber local game. St. Louis Today reports:
Tucked behind the Schnucks headquarters in Maryland Heights is a small outdoor garden where zucchini, tomatoes and peppers are growing on raised beds.
Recognizing the rising interest in home gardens, Kathy Gottsacker, Schnucks’ director of food education, thought it would be a good idea to get better acquainted with the trend. This way she can have more first-hand knowledge to educate customers about how to grow and use local produce.
It may not be live chickens, but Schnucks is translating hands-on experience to consumer education.
We believe that by positioning themselves as an forward-thinking advocates for their customers’ lifestyles, retailers can help consumers on a local level in both the world of food AND the world of sustainability.
(Read more on Schnucks’ test kitchen over on StLToday)
Influenced by food deconstruction masters such as Jose Andreas and Ferran Adria of El Bulli, David’s ‘Beyond Gourmet’™ jelly beans will enable one to create haute cuisine and exotic dishes using the taste elements of each jelly bean. It’s beyond candy! It’s literally an exotic trip around the world though the sense of taste via never-before-tasted jelly bean flavors. Imagine creating a Thai Lemongrass Curry or an Indian Mango Chutney dish by constructing complex dishes in your mouth, and giving it an explosion of taste that hits all your senses.
Read more here.